RESOURCES / CUSTOMER STORIES

How has Simlessly’s RSP-as-a-Service helped TSIM with growing Travel SIM?

Founded

2021

Industry

Communication Technology
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TSim Tech is a travel communication solution provider based in Hong Kong, with operations in Shenzhen, Zhuhai, Taiwan, and South Korea. It is committed to the sector of travel communication by linking high-quality operators and communication service platforms. It strives to provide more worry-free and assured travel communication services to customers worldwide through localized operation mode.

Simlessly is an American SaaS company that focuses on providing eSIM infrastructure services for various industries. Starting from innovative SaaS product models and professional technical capabilities, it unremittingly promotes the large-scale adoption and popularization of eSIM and iSIM. RSP-as-a-Service is Simlessly's first official flagship product, aimed at MVNOs and communication service providers who serve the Travel SIM industry. In addition, private LTE and eSIM device testing are also two important application scenarios.

  • Simlessly provided subscription pricing based on Usage and a pay-as-you-grow model

  • Simlessly offered faster communication, response and efficient service support to the customer

  • Simlessly provided a self-service and extremely easy-to-use operation Portal

Challenges

TSIM, since its establishment, has been positioned to serve the consumer market for overseas travel, providing users with high-quality products and services. The global travel market has recovered post-pandemic, and business growth has also shown a clear trend. TSIM is also keenly aware of the needs of eSIM mobile phone users and this new digital experience. While looking for eSIM RSP service providers, TSIM came across many options and even did consultations and comparisons.

The problems and conflicts found are as follows:

  1. It is impossible to correctly anticipate the monthly order quantity of eSIM in the early stages of a start-up's eSIM business development or to specifically commit to the annual business volume, which is highly unpredictable and uncertain. Traditional service providers and their offerings are based on a large fixed quantity. In this circumstance, the tiered pricing distinction is unappealing.
  2. Most service providers reply very slowly to product issues and requirements, including problem-solving and feedback, which sometimes does not sync with the pace of the customer's internal operations, and it takes more than a week to respond to merely an email in such circumstances.
  3. Product homogeneity is very complicated, distinctive characteristics and innovation potential are likewise limited, and the degree of product openness is quite low, with business activities carried out using work orders or tickets.

Simlessly offered TSIM solutions that were primarily intended to address their three main pain points, as indicated in this document.

Resolutions

  1. Subscription pricing based on Usage and a pay-as-you-grow model: Simlessly provided TSIM with a subscription charging model that can be altered and upgraded at any moment and adheres to the pay-by-usage philosophy, allowing TSIM to make quick decisions and go online during the early stages of eSIM business development. Investing was both flexible and dependable. There was no large upfront investment. They could also upgrade the subscription based on actual business consumption while pursuing continual business development and growth. At the same time, the number of orders and successful eSIM downloads was the primary measure of TSIM's commercial growth. This was, definitely, beneficial to customer success because Simlessly's revenue would be directly proportional to the quantity of eSIM orders contributed by consumers.
  2. Faster communication, response and efficient service support to the customer: In SaaS, product standardization is vital, but service is paramount. This is one of Simlessly's key contrasts with regular software licensing business. Simlessly cares for SME customers, including individual businesses. Simlessly values every consumer equally. Simlessly's strong suit is combining customer care with a quick support system and rapid agile product iteration.
  3. Simlessly provides a self-serviced, extremely easy-to-use operation Portal: One or more team members can perform the operations manually. Simultaneously, it provides a set of simplified APIs so that customers do not need to understand eSIM-related technical words or detailed nuances to conduct commercial operations. They may simply focus on their core business while continuing to expand new capabilities such as value-added service Applets, downloading eSIM via H5, or developing a carrier APP that eliminates the requirement for end users to scan QR codes based on customer business operating circumstances. Simlessly also assisted the customer in increasing the reuse rate of eSIM profiles, creating and improving user experience, and so forth.
joytel

We have experienced a remarkable journey with Simlessly and their RSP-as-a-Service. Our partnership has been nothing short of extraordinary, as we have found a true win-win collaboration. Together, we have achieved outstanding growth and success, constantly propelling each other forward. The impeccable support and innovative solutions provided by Simlesly have undoubtedly played a significant role in our shared accomplishments. We look forward to continuing this fruitful partnership and reaching even greater heights together.

Terry, Technical Director

TSim Tech

Conclusion

One of the benefits of SaaS products for SME customers is quick product iteration, prompt service, and responsive assistance. Furthermore, billing subscriptions can be modified as needed. It's a fascinating journey for customers and products to grow and develop together. Simlessly has always prioritized product-focused service to the SME market, utilizing product and service uniformity while creating confidence and long-term partnership with each SME customer. Simlessly's strength has been winning clients with truly-valuable products and growing together.